Today: Organizations and corporations focus on bringing listeners IN to the brand via sharing messages, gaining followers, and continuing the public relations crusade. Tomorrow: Organizations outsource their media campaigns to their top followers, sometimes for a reward. This is the next wave of social media strategy. Instead of engagement, we have outgagement. This isn’t a [...]

This is the third of three posts in a series targeted at organizations that are new to Twitter and hope to quickly make it a part of their suite of fundraising tools. This final post in the series focuses on three tips that will help organizations make the most of Twitter as they continue to [...]

This is the second of three posts in a series targeted at organizations that are new to Twitter and hope to quickly make it a part of their suite of fundraising tools. This post’s tips focus on the Two “Rs” of Twitter: Retweeting and Responding 4. Make it easy for others to retweet you. Ask [...]

This is the first in a series of three blog posts targeted at people and organizations that want Twitter to eventually become a successful fundraising platform but are new to the technology. The series will outline eight simple tips for making an organization’s initial engagement with Twitter most effective. Finding success on Twitter can be [...]

Nonprofits and other causes are always looking for new ways to raise money, and lean economic times have put pressure on organizations to adapt and innovate or risk being left behind. Social media expert Peter Deitz makes the following point: Current best practices will serve nonprofits just fine [today]. Between email solicitation, direct mail, major [...]